For the purpose of introducing a patented project of high technology invented by Mr. Li Boyuan of Tsinghua Univ, Yingzi Enterprise Company ltd, a private corporation, was established on May 1st in 1994. Under the continuous hard work of Yingzi People, Yingzi Girdle patented technology has created a healthy industry for posture rectifying in our national market. It is anther new rising industry in the field of medical equipments.
      On the theoretical base of prophylaxis, Ying Zi Dai advocates the scientific view of precaution is better than cure. Its function could tell you that Ying Zi Dai is a patented technology, which is invented specially for the social phenomenon of vicious development of teenagers’ myopia. Scientifically speaking, once being myopic, the hope of cure is very small. Currently, there is no medicine nor mechanism could cure completely. The only way is the usage of prophylaxis. We should take this way when children are still pupils so myopia could be decreased or even prevented.
      What kind of measures could we take?
      We should cultivate children good habits of sitting, standing, walking, reading and writing in their life and study. When poor postures are rectified, it can effectively prevent stooped shoulders and hunchback. So the goal of preventing myopia scientifically could be reached. Yingzi Enterprise Company ltd, whose development depends on the innovation of science and technology, is the pioneer in national market of posture rectifying industry. It stirs the whole posture rectifying market because of the sale of Ying Zi Dai developed by itself. The image spokesman of  Posture Vest are MaHua, a great master in body building at that time, and Liu Guoliang, a world-known champion in world Ping-Pong Competition. They both set up a good corporation image in the hearts of Chinese and injected great intangible treasure into the brand of Yingzi.
      From 1994 to 2006,Yingzi Enterprise Company ltd has adopted the strategy of brand operation. That’s associating three hundred agents of all over the country and advertising not only on district TV but also on CCTV, which summed up to more than 3000000 RMB. Among these agents, Lu Ziping, a henna person, has made the greatest contribution to Yingzi Enterprise Company ltd. He is the first generation agent in developing Ying Zi Dai market in Jilin Province in June 1995. Lu Ziping is a master-hand in advertising, who combined newspaper, broadcasting and TV together. From him, I’ve learned much knowledge about developing market of health care products. Although lacking funds, Lu Ziping still spent 200000 RMB a year in advertising, and he got a good sale of twenty thousand sets. His good character and commercial morality both is our good model.
      In the aspect of sale, the one who did the most excellent is Wang Lianfu, a person who comes from Huhehaote city of Neimeng Province. From 1996 to 1997, as the first generation agent, he spent 5000000 RMB in advertising in Shanghai market and created the best sales record of 186000 sets. It changed the view of Shanghai People that they didn’t like to buy products from other distinct. And it reached more than 4000 sets at its peak time, which is the largest number in the sale history of Shanghai market. 
　　From 1996 to 1997, WangYing, a Shenyang person, who is also the first generation agent, created an annual sales record of 7000 sets through the way of spending more than 100000 RMB a year in advertising. And more than 600 sets were sold out per day at peak time.
From 1996 to 1997, FanTao, a Chongqing person, who is the first generation agent, he spent 500000 RMB in seven months and the sales volume reached 4000 sets. It made a sale record of 500 per day at its peak time in JiangBei market of Chongqing city. Du Guoying, a manager of YiPin Company of Tianjin city, is also the first generation agent. He spent 300000 RMB in advertising only through broadcasting and sold out more than 1000 sets.
      In the history of Yingzi’ development, these able persons have done so much contribution to our brand operation strategy that their names and good characters will be in Yingzi People’ hearts forever. And we give them our thanks from the bottom of our hearts.The facts have proven that our development depends on the help from our agents. And the history also proved that, Yingzi Co.,Ltd’ development has helped more than 200 agents’ dreams of being millionaire or billionaire become true. Ying Zi Dai is composed of only several pieces of cloth. It looks very simple. However, it’s just this simple product that created a big market after our several years’ hard work. Maybe, some persons still don’tunderstand what caused such a big success. In reality, some Yingzi agents or copiers may not know the right reason for such phenomenon either. There are two points which are important to us: Firstly, it contains high-tech of human mechanism and medical precaution. Secondly, infinitive love and heartily hope of parents could be felt through the function of products and its effects while using. Parents spend just several hundred RMB and could see the effect of straightening back which has been cured. After wearing Ying Zi Dai, hundreds of thousands teenagers change bad habits resulting from many years’ life and study. That’s its real key competence of developing patented high-tech of Ying Zi Dai in stirring market lies. And this is also the biggest success that Yingzi Co.,Ltd acquired after twelve years’ hard work, which are its social values and market values.
      Mr. Mao Xiangguo, Yingzi’s board chairman, is the pioneer in the field of posture rectifying in China. He devotes himself to Chinese market for about twelve years. Among these, the thesis “ Wrong sitting posture is the key reason for hunchback and myopia of teenagers” was awarded “The Prize for Outstanding Paper” in the WHO meeting held by China Health Education Institute.  Posture Vest was awarded Henan noble trademark and it was awarded nation-known trademark by China Industry and Commerce Institute. It was also appointed as special product for soldier posture rectifying by the guard of honor of Chinese People Liberation Army. Yingzi Enterprise Company ltd has registered thirty-one kinds of trademarks of Yingzi brand in Trademark Office of China. It also applied twenty-two patented technology in State Intellectual Property Office of the People’s Republic of China. In 2002, the intangible value of Yingzi trademark has reached 50000000 RMB assessed by Shanghai Trademark Appraisal Office.
      Under the risk of bankruptcy, Yingzi Enterprise Company ltd walks on the road of technology innovation and investment under risk-taking. Yingzi People’s spirit of never giving up has created Chinese posture rectifying market successfully. But there is no room for Yingzi Enterprise Company ltd to rest a little in Chinese market environments. Its intellectual property rights were infringed. Many companies copied its trademark. The bad environment of national protection of intellectual property rights brings the viciously unfair competition. It’s really that there’s no way to get the justice. A new rising posture rectifying industry that could have grown up became a whole of nothing at last.
      Looking into the future, Yingzi People could see that, the policy of protecting intellectual property rights has been modified in the whole. Measures of protecting corporations engaging in technology innovation have been carried out. -, there’s still inadequacy in aspects of ability and strength. So we heartily hope that any person, either national or abroad, could help us develop the market of posture rectifying created by Yingzi Enterprise Company ltd. We have our advantages: We have our own experimental factory of professional posture rectifying technology. We have our own national sales networks. And we also have our own core team.
      As a new rising industry full of commercial opportunities, welcome your consultation.